It’s a fact. Marketing a marijuana business has so many restrictions that it’s leading many business owners in the cannabis space bewildered on how they can ‘legally’ market their businesses.
Because marijuana is still federally illegal, most marketing services like Google’s highly popular paid search, T.V advertising and others have cut-off the industry leaving very limited opportunity for marketing.
This is where things get fun. First, search engine optimization or SEO. Google wants to serve only the best results and while they won’t allow you to market your pot on the paid side, the organic, or natural results (which 70%+ of consumers click) is a gold mine.
How do you succeed with marijuana SEO?
Because SEO is one of the only legitimate ways to get a cannabis business found online, everyone is doing it. So what? Because ALL cannabis businesses need SEO, they’ve all hired ‘big guns’ to maximize their visibility online however; there’s one problem… SEO is a tricky business filled with gamers who are to get your weed cash and have no idea how to deliver.
Be a smart cannabis owner. Think about it, if you’re hiring a local SEO provider to get your website ranked, and they have troubles ranking themselves – how do you expect them to help you?
They best way to weed out 90% of the crap companies is to perform a Google search for your city + SEO. For an example; if you live in Pueblo search ‘Pueblo SEO.’
Got it. If you’re in the cannabis industry, hire an SEO provider and hire one fast. Don’t fall for silly gimmicks like ‘we know the weed business.’ SEO is a very specialized industry that can work for really any industry so find someone that’s legit – I told you how to above. If you don’t follow my instruction and your company fails you – your problem.
Until next time.
The ‘Good’ Stoner